A gutsy campaign to tackle mental health
The problem: whilst it is a well known fact that physical health can be impacted by what you eat and drink, few know that mental health can be significantly affected by diet too.
The idea: a brand partnership between Mind Charity and Mindful Chef to create a good-gut-feeling recipe subscription service, containing weekly feel-good recipes and an app to track progress of mental well-being, with the objective of raising awareness of how mental health can be impacted by gut health.
Strategy, Concept, Campaign Design

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